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Cory Machado Interviews Doceree CEO

Updated: May 19

What is your mindset everyday regarding business/ success?

Customer is the priority, not the competitor is something I staunchly believe in. It all about focusing on the right thing. Keeping an eye on competition is, of course, important. One can’t be ignorant. For us, the focus is about solving problems of our customers and helping them achieve their business objectives and outcomes in a seamless manner.

What are your daily habits that make you successful?

I start my day early. The rising sun gives me a lot of energy and positivity. It helps me plan the rest of my day effectively. That is about how I set the tone for the day for myself. 

There is another thing I have inculcated in my daily routine to empower the people around me, be it my family or co-workers. I try to be mindful about giving everyone space they need. When it comes to work, I allow people to do things as they want to and come to me for support when needed. Only by doing so, I believe, they can achieve their true potential. 

Favorite sports team? Hobbies when you were a kid? 

For most of the Indians, it could be a quick guess. The Indian Cricket Team and I am an ardent fan.

As for my hobbies when I was a kid, I loved collecting stamps and currencies. I remember having them from over 100 countries during my childhood. Also, I played a lot of sports back then. I was a jack of all sports, master of none. In my teenage years, our car used to be packed with varied sports gadgets, including from cricket to lawn tennis, golf, squash, badminton and what not. I have to revive everything as I have lost touch. Lately, I had been too engrossed in work and ensuring success of our venture.  

When you were a kid what did you want to be?

Coming from a family of doctors, I was always surrounded by them and wanted to become one. There was a lot of influence of family and cousins. Ultimately, I became one and later stopped practicing. 

What are your thoughts on money & investing?

With money, it is like if you chase it, it will keep running away from you. So I never chased it. I rather believe in the opposite and it has worked for me so far.

Of all the money I earn, I invest 30-40% of that in low-risk entities like Mutual Funds, Debt Funds, Fixed Deposit and Property etc. I may not be able to make a lot of money out of it, but it provides me a sense of security. I fall in the category of avid investors who don’t park their hard-earned money in high-risk businesses.

What’s the best advice you have been given? 

Follow Your Dreams. It is the sole advice I give others as it is the one I follow myself religiously. I quit my well-placed job to start Doceree. It is a difficult decision to make when you are in a leadership position, spoiled with all kind of comforts. It wasn’t certainly easy for me to leave everything and start building everything form a scratch. But when you are passionate about fulfilling your dreams, you are courageous to take that leap. I give the same advice to my kid. 

How do you go about goal setting?

I always believe in setting up long terms goals and in order to achieve them, I bifurcate them into short term goals.

One of my dearest mentors, Dr Devi Shetty, who is a renowned cardiac surgeon and chairman and founder of Narayana Health, once told me that no problem in the world is a big problem if you break it up into smaller pieces. The bigger problem gets solved eventually, once smaller problems are resolved.

I abided by that and saw it actually working in my favor, even in my personal life. At work, we want to make Docreee a billion dollar company which is the long term goal. It won’t happen instantly as there are multiple challenges which I call short term problems. Fixing them one by one is the short term goal. By resolving issues around our tech, product, sales, publishers and advertisers, among others, we are fixing the short term hurdles. This strategy will help us inch towards our long term goal of becoming a billion dollar global company.

How do you deal with criticism and how do you overcome obstacles?

Keep smiling and try to see positive in everything. Even in criticism, I tend to look for some positivity to cross the barrier of criticism. It helps me not get trapped in its vicious cycle.

Message from CEO

Doceree is a dream project for us. In my last stint, I saw every pharmaceutical brand struggling to make a headway digitally which they clearly understand can improve their business outcomes massively. Our endeavor is to help them attain the same with our unique Programmatic Physician Engagement Platform that allows them to do precision marketing, letting them realise their business outcomes effortlessly without inflating costs.


Doceree https://www.doceree.com/

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